Huawei Bangladesh-Huawei mobile in Bangladesh

One of the earliest China-based mobile company in Bangladesh is Huawei. Huawei mobile in Bangladesh brought huge success when it came to the market. Huawei is now a well-known Chinese mobile company around the world. It began the journey from Shenzhen by Ren Zhengfei who is an ex-military officer. Huawei now operating their services in 170 countries worldwide. Therefore, it is considered to be the second largest mobile phone company. Ingmar Wang is the Bangladesh country director. Huawei achieved best taxpayer award two times one is in 2014 another is in 2017.

Background of Huawei mobile in Bangladesh

Huawei came to Bangladeshi mobile market last 20 years ago with Citycell CDMA cell phone. At that time, people found it very durable and strong network signal. However, CDMA failed to achieve popularity when Grameenphone came to the market. Huawei mobile in Bangladesh able to influence and reached its goal. However, Huawei was not successful in our neighboring country India. Both countries are not far away rather have surrounding borders and similar market trends as well. One of the main reason why Huawei is a successful brand is its investment in research. They invested 10% of the whole revenue in research and development. Now they increased it to 20%-30%.  As a result, Huawei introduces their consumer new devices with an amazing innovation. Now, Huawei is looking for to reach the top in Bangladesh.

Huawei Mobile history in few words (2015-2018)

Huawei mobile has just a few years history in our country with Smartphone. In this few years, they brought numbers of smartphone devices in Bangladesh mobile market. Those devices actually bring the attention of smartphone user.

Huawei First Smartphone: Huawei first smartphone in Bangladesh is Huawei Mate 8. Huawei first launched this smartphone in November 2015.

Huawei latest Smartphone: Huawei recently brings the most expensive and amazing smartphone in November 2018. It is Huawei Mate 20 pro.

Huawei has lots of Tablet also and its called Huawei MediaPad. Three phones have reached to the maximum number of users in Bangladesh. Huawei knew that most of us from the middle-class economy. Keeping that mind they have introduced those lower budget mobile phones.

Huawei G play mini

2. Huawei Y5c

3 Huawei Y3c

The lowest price of Huawei phone: Y series Phones are the lowest in price ever in Huawei Bangladesh.

The highest price of Huawei phone: Huawei most expensive phone is Mate 20 pro. Which is BDT89,990.00

Best-selling Huawei Phone in Bangladesh:

Huawei nova 3i is considered one of the best-selling smartphones in Bangladesh. Huawei has already acclaimed as the quality brand by hacking into the winning formula.

They put a sleek widescreen, on the back add glass, around the phone they put a metal bezel. Last but not least, you won’t miss the notch. Among many of it, Nova 3i isn’t an exception.

Besides that, the purple-blue gradient has a strong appeal. By the way, the design is amazing as well as groundbreaking. You might make mistake after seeing the display for the first time. It looks more expensive than the actual price it has.

It is 6.23 inch IPS LCD display and the resolution is like 1080×2340 pixels and 409 ppi.

Another thing is about screen flawlessly work for most of the times with any third party apps. So, the users can thank the unorthodox 19:9 ratio of this display. It has AMOLED high contrast screen provide you sharp and accurate rendering. Like, all other top-notch brand Huawei has push notification interface using the notch. By the way, you can hide the notch.

Cons: It is still not super AMOLED and the black screen isn’t true sharp black

Huawei Warranty Policy:

1.Host: Twelve months/ One Year

2.Battery: Six months

3.Charger & Data cable: Twelve months/ One Year

Earphone: Three months

Brand value of Huawei mobile in Bangladesh:

Huawei is the second mobile brand in Bangladesh after Samsung. So, Huawei is 100% successful in Bangladesh to create brand value. Huawei chooses their Brand ambassador Shakib-Al-Hasan, it shows that they are conscious of building brand value adding hot cake like Sakib-Al-Hasan.

Latest Huawei mobile in Bangladesh 2018:

Huawei latest phone is Mate 20 pro and Huawei Y9 2019 which is exclusively drawing public attention. Huawei Mate 20 success paves the way for Huawei mate 20 pro version. let’s talk about what Mate 20 it is.

Huawei mat 20 pro offers a big screen with excellent battery longibility. Huawei Mate 20 pro is a smartphone with flagship technology. After releasing mate 20 they will bring this phone to compete with iPhone and Samsung. Because these two giant has already premium flagship smartphone. In order to, dominate the market they are going to launch this smartphone.

Another information about Huawei Bangladesh is that they have already launched some amazing marketing campaigns. Through these campaigns, they introduce them as an elegant, innovative and successful flagship devices. Those devices have Hisilicon Kirin 980 chipset, contained fast improving battery tech. Besides that, it has an innovative Leica triple camera. You will be wondered by this Mat 20 pro camera. Because the daylight photos give you detail focuses as well as colors.

On the other hand, this is also amazing for night conditions capturing. However, flagships mobile phone of iPhone and Samsung consist of same specifications.

Now what Samsung has?

Creative camera features
Samsung pay
Trustworthy Brand value
Both Hardware and software quality

And, what Apple has?

iOs operating system
Innovative design
No-1 Camera

If you think about the above features then you will say that Huawei still doesn’t possess so.

But still Mate 20 pro is so much expensive and why it is?

Yes, it is for highly structured design with performance and camera. However, still remains a big challenge ahead to Huawei mobile in Bangladesh. This is brought to compete with iPhone and Samsung latest released smartphone.

Top 3 Positive things about Huawei Bangladesh

Huawei is technologically one of the advanced phones in the world. It keeps abreast with other technologically advanced company like iPhone and Samsung.
Huawei has the second largest brand value worldwide after iPhone in 2018.
Huawei is number 1 telecommunication equipment manufacturer in the world.

Huawei market analysis in Bangladesh:

Huawei Bangladesh competes well with the local assembling mobile brands, not by a number of units sold rather increase on quality. Later on, Xiaomi and Oppo came to the market and took over Symphony and Walton from the Brand competition as well. Huawei Bangladesh took over few competitors from the competition in Bangladesh. Why Huawei lost its market share has a clear answer. It is because of Xiaomi low-cost affordable devices. Xiaomi ate up Huawei market share by bringing more and more affordable smartphones. Huawei mobile in Bangladesh has numerous mobile phones. All of it 4G capable, better video calling and fast data transfer enabled. They are really fascinating with this few numbers of devices.

Now, lets narrow down the market challenges of Huawei mobile in Bangladesh:

Grey market challenges of Huawei:

Grey market is a common term in the industry. It is related to the authorized manufacturing but still distributing to the unknown channel which is unapproved. Grey market sold devices have the same quality but it has not recognized distributors from the company. Therefore, people can get the same product at less price. This market spoils revenue and causes less selling of brand mobile.

The absence of a manufacturing plant in Bangladesh:

Huawei is concerned about setting up a new plant. It is because they hold a strong brand view. Maximum Huawei mobile produce in Shenzhen, China where they can maintain quality and accuracy. Recently, Huawei set up a manufacturing plant in India. Chances are pretty low to set up a plant in Bangladesh as well. India has hundreds of times bigger market than Bangladesh.

High import duty:

Since Huawei has no internal plant here so it pays import duty to Bangladesh government. In 2018 mobile phone import duty is 31% whereas locally assembled phone has half of it. It has an obvious negative marketing impact.

Cope up constant growing market:

In every year new user of smartphone enters in the market. Huawei constantly copes up minimizing the gap.

Positive market impact:

Like other mobile company, Huawei introduced a few varieties of numbers of smartphones. Those smartphones have different pricing, features, and impact on the market. At first, they brought P series phones in Bangladesh. This is a flagship smartphone has amazing features. Afterward, they brought Mate series with new innovation and latest technology. This handset worthy of positive review for mind-blowing display.

The market competitor of Huawei Bangladesh

In terms of brand value, Samsung is number one now. Second is Huawei Bangladesh so obviously, Huawei considers Samsung as their first level competitor. Huawei has another rival that is Xiaomi. In India, Huawei doesn’t even get a chance to stand with Xiaomi. Huawei actually faces challenges to beat Xiaomi. If you compare these two brands Xiaomi is still providing the best pricing. But in terms of quality Huawei is doing good in Bangladesh market.

Huawei Supply chain Management in Bangladesh:

Depends on the country economy and user trend Huawei did not change the strategy of supply chain management. They’ve maintained the same supply chain what they do for rest 170 countries.

Produce less but best quality smartphone:

Huawei Bangladesh strategy is not to make revenue to sell more and bring more profit. Instead of it they invest in research and development and bring much innovation. Therefore, they are now the second largest mobile brand after Samsung. This strategy also impacts on Bangladesh market.

Weak Conflict Minerals Rate:

Conflict Minerals Rate refers to measuring the brand value of smartphone companies. It is an internationally recognized medium of measuring brand value. Most of the mobile users don’t know what conflict minerals policy is?

This is all about the number of natural resources mobile companies are using. Like, Silicon is very rare types of resource available. To restrict the use of it in limited numbers there is an act called the Dodd-Frank Act. If any company violates that act then the brand value will fall.

Strong conflict Minerals Policy:

Huawei has already lowered conflict minerals rate so, it maintains now strong policy. Huawei preparation is to reach top brand value. They will not produce bulk amount rather produce a premium number of quality devices.

Huawei helps for Digital Bangladesh:

Huawei mobile in Bangladesh has planned to help for Digital Bangladesh.

First Telecommunication Partner :

Huawei came to us last 20 years before. They are the pioneer for Digital Bangladesh. With CDMA phone Bangladesh experience first time what is a mobile phone?

Training programme:

Huawei mobile in Bangladesh is now focused on some development programmed. Huawei tries to provide support in ICT division. Huawei actually wants to educate Bangladeshi talented students so that they can help to grow Huawei here. Huawei will plant manufacturing in Bangladesh so they are training students. Thirty students from top IT universities went to China to acquire advanced tech knowledge. And this year, 10 students are going to attend the training programme.

Bring 5G Technology:

Huawei showed their interest to plant 5G technology in Bangladesh when they will finish the innovation. Since Huawei is the best in technology advancement they can plant it here. Bangladesh ICT ministry has already conducted a programme with Huawei regarding this matter.

Teletalk 3G IT-enabled service provider:

Huawei supports Teletalk to upgrade 3G from 2G. Bangladesh Government chooses Huawei because of its extensive IT support platform.

Future E-Governance IT partner:

Huawei has shared their interest to Bangladesh government for e-governance support. Huawei is the partner of New Zealand, European countries and Singapore for their e-governance support team.

Now Huawei very successful and trusted mobile brand in Bangladesh.

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